Sarah Mitchell

Sarah has spent over 12 years testing and reviewing cat products — from premium kibble to the latest interactive toys. She holds a certification in feline nutrition and is an associate member of the International Association of Animal Behavior Consultants (IAABC). Sarah lives in Austin, Texas, with her three cats: Biscuit (a tabby with opinions about everything), Mochi (a Siamese who demands only the best), and Clementine (a rescue who taught her the meaning of patience). When she isn't unboxing the latest cat gadget, you'll find her writing about evidence-based nutrition, helping cat parents decode ingredient labels, and campaigning for better transparency in the pet food industry.

Sarah Mitchell is the lead product reviewer and feline nutrition specialist at Meowing Goods. With more than 12 years of hands-on experience testing cat products — and a home full of feline taste-testers — she brings a rare combination of scientific rigor and real-world practicality to every review.

Background and Expertise

Sarah earned her feline nutrition certification through the Academy of Pet Careers and has completed advanced coursework in animal nutrition science. As an associate member of the International Association of Animal Behavior Consultants (IAABC), she stays current on the latest research in feline behavior, enrichment, and welfare.

Her product testing methodology is thorough and transparent. Every cat food review includes a deep dive into the ingredient list, AAFCO nutritional adequacy statements, and guaranteed analysis panels. She compares manufacturer claims against independent lab testing data when available and consults veterinary nutritionists on complex formulation questions.

Testing Philosophy

Sarah believes that honest reviews serve cat owners better than affiliate commissions ever could. She has turned down sponsorship offers from brands whose products did not meet her quality standards. Every product at Meowing Goods goes through a structured evaluation process that considers safety, durability, ingredient quality, and — most importantly — whether real cats actually enjoy using it.

Her three cats serve as the core of her at-home testing panel, which she supplements with a network of volunteer cat households to ensure diverse feedback across different breeds, ages, and temperaments.

Areas of Focus

• Cat food analysis: Ingredient sourcing, AAFCO compliance, nutritional adequacy, and real-world palatability testing
• Litter and litter box evaluation: Odor control, tracking, dust levels, clumping performance, and cat acceptance rates
• Toy durability and enrichment value: Play engagement duration, safety under aggressive use, and enrichment quality for indoor cats
• Grooming tools: Effectiveness across coat types, safety for sensitive cats, and ease of use for owners